Our Timeline

Sloomoo Institute launched in October of 2019 with a magical 12,000 square-foot space in SoHo, New York and has expanded to Atlanta, Chicago, Houston, and Los Angeles.

Summer 2018
Sloomoo Co-Founders, Karen & Sara, fell in love with slime during difficult times in their lives. It brought them so much joy that they wanted to share it with the world. The Sloomoo mission: Deliver joy!
October 2019
Sloomoo Institute opens in NYC with a full Elmer’s Kitchen (all of our slime is handmade with Elmer’s glue and love!)
July 2020
Sloomoo Institute went viral on TikTok. 29M views on one slime video!
March 2022
Today Show features Sloomoo Institute with a focus on neurodiversity and inclusion. Thank you, Sheinelle Jones.
November 2022
Sloomoo Institute opened in Atlanta and Chicago… ON THE SAME DAY!
January 2023
WOW! Sloomoo Institute splattered across a two-page spread in People Magazine.
January 2023
Co-Founders Sara and Karen bring slimey love to the Tamron Hall Show.
August 2023
Sloomoo Institute is an honoree of the Fast Company Innovation by Design Award.
December 2023
Yippee! Houston, we have a Sloomoo Institute!
April 2024
Sara and Karen are listed as #6 in the prestigious INC Magazine Female Founders 250 issue.
May 2024
Our Slimeologist, Chase, was featured in The New Yorker as the grand master of slime (the illustration of him is everything).
September 2024
A study with GoodQues found that 75% of adults felt better about their days when they played with slime - they were calmer,  more creative, and it improved their connections to others.
September 2024
Sloomoo Institute goes bi-coastal with a mega, major, magenta experience in Los Angeles.
April 2025
OMG moment! The Co-Founders made slime with Kelly Clarkson on her iconic show.
July 2025
Enter Groov’s Groovy Grove in NYC, an interactive installation, where touching slime makes music. More cowbell!
July 2025
We jammed on Spotify with a new channel called The Sloomoos, playful tracks of original music, from ASMR to dance beats.
August 2025
The Co-Founders were recognized by Ernst & Young and won the Entrepreneur of the Year Award in New York. Exciting!
August 2025
Forbes honored the Co-Founders in their 50 Over 50 issue.
August 2025
We launched a beautiful installation that mimics slime mold through interactive air sculptures and light in Atlanta.
September 2025
We announced the opening of our new concept - the MiniMoo - in Boston and Philadelphia. They’re packed with play, our Sloomoo Slime Bar, plus the best shopping you can imagine.
TODAY
We’re working on more experiences for next year along with fresh installations and some exciting new projects we can’t wait to share.

Follow along for the news...