Sloomoo in the News!

From slime-covered smiles to glowing reviews, discover how Sloomoo is making waves in the media and delighting guests of all ages.

How the Founders of the Sloomoo Institute and Others Maintained in a Year of Uncertainty

The institute was founded in 2019, to take advantage of the slime craze popularized by tweens on TikTok.

Sloomoo co-founders Karen Robinovitz and Sara Schiller turned slime into a $30 million business.

TODAY’s Sheinelle Jones meets founders Sara Schiller and Karen Robinovitz to learn about the differences they’re making in more ways than one.

At Sloomoo, visitors can smoosh in their hands a wide variety of gooey slime of different textures, colors and viscosity.

The slime-centric take on the experience economy is part play space, part mental escape.

If You Want To Tap Your Inner Child, Check Out Sloomoo Institute.

The slime-centric take on the experience economy is part play space, part mental escape.

Vogue hung out with Alessandra Ambrosio for a day in NYC and they came to Sloomoo!

A Couple New Yorkers Capitalize on ‘Slime’. Experience-based businesses build their brand first, then sell merchandise

Slime was a top search term. Now it's an immersive experience.

These Friends Are 'Delivering Joy' with Their Slime Empire: 'We Created a Magical World of Play'